Bulgari

Bulgari is an Italian brand. Specialized in jewelry, it also sells perfumes and watches.

The history of Bulgari begins in 1884 with Sotiros Voulgaris, a Greek goldsmith. In 1877, he left for Italy and arrived in Rome in 1881.

In 1884, he opened his first boutique in the Via Sistina district and italianized his name into Bulgari.The store was called “Old Curiosity Shop”. The aim was to attract Anglo-Saxon customers. From 1910, he decided to only sell jewelry.

When he died in 1934, his sons Costantino and Giorgio took over the family business. They dynamised it and expanded the store after the war.

In the 1970s, the brand expanded by opening several stores around the world: Paris, Geneva, Monte Carlo and a Showroom at the Hotel Pierre in New York.

The success of the products allowed Bulgari to enter the Italian stock market in 1995. In 2001, Bulgari collaborated with Mariott International and opened two hotels: the Bulgari Hotel Milan in 2004 and in 2006, the Bulgari Hotel Bali.

In 2011, LVMH bought the brand from the family. In 2015, the brand was elected 3rd jeweler in the world, after Cartier and Tiffany.