The finesse of watchmaking
Piaget is a Swiss watch manufacturer (designs, manufactures and assembles all components). Its jewelry’s expertise for watches, allowed the brand to launch high jewelry’s collections.
A FAMILY HISTORY
Originally from the Swiss Jura, Georges Edouard Piaget created his watchmaking workshop in 1874. He produced his first movements in the family farm at La Côte aux Fées.
A few years later his son Timothée joined him and opened the first factory, in 1911. In the 1940s, the brand developed, the name was registered and another factory opened. In 1988, the factory was bought by the Swiss group Richemont.
The 50s and 60s were the golden age of the brand, notably thanks to the technical prowess of the manufacture, but also thanks to the Piaget style. It was marked by discreet and fairly classic watches.
Piaget watches are also recognizable by their hard stone dial, which appeared in 1963.
A benchmark in watchmaking, Piaget watches, which have become cult, have inspired and been imitated by other brands (Dior for example).
THE EXTRA FLAT MOVEMENT
The end of the 1950s marked a turning point for Piaget. Indeed, it was in 1957 that the Extra Plat movement, the brand’s signature, was born. At the time, it was still a manual movement, only 2 mm thick.
This technological advance has built the reputation of Piaget and allowed the brand to open its first boutique in Geneva, two years later. In 1960, the Extra Flat movement became automatic and measured only 2.3 mm.
ALTIPLANO – 1957
Born in 1957, the 3.8 mm thick Altiplano ultra-thin watch which takes its name from an eponymous plateau nestled in the heart of the Andes. The finesse of Altiplano watches is made possible thanks to the Extra Flat movements.
LIMELIGHT GALA – 1970s
Women’s watch that combines watchmaking and jewelry. It is recognizable by its dial forming two commas and its bracelet, originally in Milanese mesh. Today there are leather bracelets.
The watches are intended for women. The bezel is rotating, in pink gold, the dial is silver and paved with diamonds. The bracelet is interchangeable. The fairly geometric shape and style is both elegant and casual.
PIAGET POLO – 1979
Luxury men’s watches in stainless steel, created in 1979. Quite sober, these luxury steel watches want to reflect “the elegance and the requirement of sport”.
It is the “sporty line of the manufacture”.
BLACK TIE: THE LUXURY WATCH FOR MEN
“Combines masculine elegance and performance”.
It is the brand’s watch in which we find the most horological complications: date, moon phase, second time zone, power reserve indicator, perpetual calendar, flying tourbillon and minute repeater. They are recognizable by their barrel-shaped dials.
Piaget also produces jewelry watches, such as the Diamond Paved LimeLight Tonneau .
These “jewelry watches” combine watchmaking work and jewelry mastery.
In 2005, Piaget exhibited the first skeleton watch (with visible movement) set with diamonds.
Among the famous clients, we can mention Jackie Kennedy, Elizabeth Taylor or Sophia Loren.
Andy Warhol collaborated with the brand and created a multicolored dial. In 1967 Piaget also collaborated with the artist Salvador Dali.